Every year I want to try out something out that is a little bit different to what I have been doing.
For 2015 it was starting a web-development agency business.
For 2016 it was focusing on Shopify Ecommerce.
And since its now 2017 I want to try out some thing new again, something different, challenging and interesting.
So I am starting to push out a lot of content for my business. So in a sense I am taking my company and myself ‘public’.
This means I will be pushing myself out there and generating inbound leads for my business and really aim to position myself and my Shopify agency as top experts in my field.
So I thinking and planning of the best way to do this and decided that I am going to be pushing content on YouTube.
And then shamelessly promote that content throughout the Internet.
I believe in this plan because in my mastermind group this has been proven to be a good (Although very time consuming) way to get new leads for business.
I hope and believe long-term I will be a lot better off because of this.
Initially with content marketing it is most likely going to be like a J-curve. It can take a long time and a lot of effort to get noticed but once the work is done it should eventually reap continuous benefits.
And that is the aim here:
1. Create content that speaks to my target customer.
2. Position myself as an authority.
So the goal is to drive leads through that.
Not to grow a subscriber base but to get the right people on the phone with a right mindset.
Lots of cool stuff coming up on YouTube.
Ecommerce is always interesting and it is more relevant than ever so keep in touch 🙂